What is premix and why does it matter?
When it comes right down to it, anyone can mix some raw ingredients, package them and call this a product. So, how can animal feeds be differentiated? What makes one feed better than another, and why might animals perform so much better on one product versus another?
One of the things that sets feed products apart, influences animal performance and addresses the specific nutritional needs of those animals is the premix used to create a finished feed product. All premixes are not created equal. The right formula will have a specific blend of vitamins, minerals, trace elements and nutritional additives.
Premixes make up a small percentage of the formulation but have the potential to make a big difference in the efficacy of a feed. Micro premixes are mixed into the feed between 0.2 and 2% of the total mix, while macro premixes make up between 2% to 8% of the mix (including also macro-elements, salts, buffer and amino acids).
These products provide a powerful component of the feed that ensures balanced, correct nutrition and value-added ingredients. Creating this unique blend that is tailor-made to fit what the animals require and what our customers demand is one of the things ADM does best.
How can premixes be customized?
The ADM premixes are formulated to specifically answer the nutritional needs of the animals being fed. These products are tailored according to local conditions and consider things like raw materials, sanitary conditions, specific targets, etc. The formulation approach and animal nutrition solutions are customized to meet the needs of each customer depending on their goals, species, and operating practices.
Technical training on the fundamentals of formulation (including software), nutrition and/or farm management for all major agricultural species are offered for large and small operations. That’s right, we can help with training on how to feed broiler chickens, or shed light on the correct mineral balance for ruminants. In fact, when it comes to animal nutrition and/or farm management training, we cover the fields of layers, broilers, swine, ruminants, horses, pets, and aquaculture.
Industrial training to help you optimize your feed production process, improve feed quality, and develop new industrial projects. Whether you want to improve efficiency on your production line or make sure your staff is tuned with requirements for HACCP certifications, we can provide the adequate training sessions to get everyone informed and up to date on new developments.
Commercial training for your sales-force to boost your activity and promote your products on your market. Your sales force will benefit from these sessions that help them understand the whys and hows of their products, and the benefits of what they are selling.
Introduction to quality control and NIR analyses methods: because these methods are complex and full of details, our training in these areas will help your laboratory and/or technical staff get and stay up to date with the latest developments and trends in research.
Marketing training to prepare the launch of new offers, to demonstrate how you differentiate from your competitors and to show how you add value. Making products without being able to tell their story and get potential buyers involved is a futile exercise. Our marketing training can help you develop a plan to get the word out about your offerings and services.
How can premixes add value?
The premix package in any animal feed delivers a variety of things depending on the type of animal being fed and end goals for the producer. Based on these factors, ingredients in this kind of product can differ greatly from one product to another. No matter what species or specifics the feed is designed for, a premix offers a vehicle to bring added value to the entire ration in an effective and efficient way.
The inclusion of chelated minerals, the addition of mycotoxins binders, or the use of specific flavorings are just a few examples of ways premixes can add value to the feed and create a better overall product. This kind of products offers nutrition that is delivered in a precise and correct way to better serve the animals and help them get the most out of their feed.
Research and development
Our world class expertise in animal nutrition has been built on our global research and development network and over 60 years of scientific research. We have a global industrial presence that includes 19 premix manufacturing plants. Each year, 40,000,000 tons of feed including ADM premixes are produced. We are proud of the nutritional specialties we provide to the market that help provide balanced diets and positively impact animal performance.
Just like with our animal nutrition offerings, we do not simply tell you what to do and then walk away. We stand by your side at each step of the way and offer a multi-step action plan that fits your goals and needs.
Marketing does not have to be intimidating or overwhelming. With the right people on your team, marketing can be the thing that really sets you apart from your competition and makes sure that your brand rises to the top when consumers consider their purchase options. By working with ADM’s marketing experts, you can set yourself up for success with your products, your production, and the way you share your message with the world.
Livestock minerals and premixes
Our long-lasting experience in animal nutrition relies on our global R&D network and 60 years of scientific research. We have a global industrial presence (19 premix plants) and 40,000,000 tons of feed are produced with our products every year.
The ADM premixes are formulated in order to specifically answer the animals’ nutritional needs. We develop and produce tailored formulas according to local conditions (targets, raw materials, sanitary conditions…). We customize our approach and solutions in order to meet your needs and expectations.
We strictly select our ingredients to formulate our products thanks to our internal control plan. We control their nutritional quality and stability, and we are able to provide you with high-quality solutions.
We also make a focus on the services which are systematically provided with the supply of the product: formulation expertise, enhance product valorization, advice on farm and nutrition management.
For all these reasons, ADM is a major player in the global premix feed market.
