Horse Nutrition
With over 60 years of experience in horse feed and with 400,000 tons manufactured each year, ADM is the worldwide leader in the equine nutrition market.
Our horse support, you will quickly get all the legitimacy of a horse feed specialist. Thanks to a co-construction approach we deliver the tailor-made solution to meet the requirements you set yourself. Customized advice and services adapted to your needs.
Our experts have a global approach in horse nutrition to be your partner to reach your performance objectives. We customize our approach and solutions in order to meet the specific needs of horses.
Specific premixes for horses
We offer a unique blend of vitamins, minerals, and trace elements in our premixes that tailor to the special needs of horses. These mixes respect the physiological characteristics of horses.
- Premix W Horse Only offers one premix for the complete horse feed range with different rates of incorporation. This is a complete blend of vitamins, trace elements, and organic selenium for horses.
- Premix W Horse Premium is our solution to expand your horse feed technical offering and is a set of technologies composed of the latest developments in equine nutrition research.
Industrial and management support for horse feed manufacturing
Horses are unique because their monogastric digestive systems are much different from many other species; they are especially sensitive to medications and additives that are added to other animal feeds.
This can become a challenge when a manufacturing facility produces feed for multiple species. Based on horse feed specificities, knowledge, and the result of a great deal of experience, we have implemented a safety management process for a safe horse feed. Our manufacturing audit is performed by our quality department and is designed to help assess and/or upgrade:
- Your manufacturing sequence management.
- Your control plan for finished products.
- Your control of horse quality standards.
- Your implementation of an anti-doping procedure.
Sales Training
As in anything, you can’t successfully sell until you fully understand and are confident in your products. That is why we’ve created a full suite of training modules for our horse feed program.
The training modules will allow you to boost your sales force and allow your teams to get a solid knowledge base in horse nutrition and physiology (horse digestive system, horse feed requirements) and to build their own speech on product differentiation (differentiation by scientific knowledge and other factors). These training programs will be tailor-made and built depending on the qualification level of your sales force.
Formulation
To develop a range of horse feed that specifically meets the physiological needs of the different types of horses (leisure, sport & breeding), we start by using your raw material and one specific horse premix.
We offer a product range that allows you to cover the entire segmentation of the horse feed category, including 4 formulas that are specifically designed for:
- LEISURE AND HORSE AT WORK
- BREEDING
- SPORT AND COMPETITION
- COMPLEMENTARY CEREALS
We will be with you every step of the way as you launch and maintain these products and will be able to plan a quarterly review to optimize your formulas and to match up with market economic reality.
Analysis and control of raw material and feed
Ensuring your nutritional values by analyzing your feed and raw material (formulation data & plant process) is an important step to validate your formulas and their consistency. Indeed, the quality of your formulation is directly related to the value of its matrix, in terms of:
- Optimization of formulas
- Predicted feed value
- Validation of your manufacturing process
- Risky raw materials (NOPS-and anti-doping control)
As a horse feed manufacturer, you have an obligation of means to offer your customers a product without any natural contaminants (N.O.P.S.)
What are NOPS?
Naturally Occurring Prohibited Substances: one of the specificities of horse feed is the anti-doping control.
Horses are often tested at competitions or races for the presence of prohibited substances to minimize cheating and keep the playing field level. Anti-doping regulations are found worldwide and are strict and unforgiving. ADM Horse has real know-how in risky raw materials and can help you to implement an efficient control plan. France is one of the toughest countries in terms of anti-doping control in racing and sport horses and it has been more than ten years since we have implemented anti-NOPS control plans in the factories to offer maximum safety to your customers.
Marketing support to customers
As your partners, we provide you with customized support through technical service. Dedicated support on every stage of your production system and adapted to your production model.
We offer support for building all steps of the marketing process of your products which goes from the drawing-up of your business strategy with proven action plans to the design of your technical sheets and/or brochures.
ADM can help you:
OPTIMIZE your horse feed production helping you to improve and monitor your economic results thanks to our formulation, nutrition expertise & industrial process support.
SECURE your production working with you on raw materials sourcing, specific control plan, finished products evaluation & doping analysis.
BUILD a new production type or a new way to produce feed thanks to our global approach.
